Logo — Media Therapeutics
Logo — Media Therapeutics

filmstripColorTextWHY USE VIDEO?

Looking to build, refresh or rebrand your company or business? Want to create education content, promote yourself, your services, workshops, books, or other downloadable products? Then video marketing is what it’s all about!

According to an annual study conducted by Cisco, in five years 80% of the internet will be dominated by video. And in the United States that metric jumps to 85%. In 2010, Americans were spending under 1 hour a day on various mobile devices, and today that number has jumped to more than 3. In fact, mobile video is expanding at such a rate that major companies like Time Warner and Comcast are clamoring for video-streaming space. Here are 5 more reasons why you should consider using video.

5 AWESOME REASONS TO USE VIDEO AS A MARKETING STRATEGY!

1.) 90 % RETURN ON INVESTMENT (ROI)

Research conducted by the Aberdeen Group suggested that over 90% of the top companies surveyed claimed that video marketing played a significantly positive contribution to their ROI. Additionally, the research also pointed to video marketing as the most popular form of content delivery.

2.) VIDEO CONTENT INVITES HIGHER CLIENT ENGAGEMENT

Video is the easiest and fastest way to deliver information to your visitors. The multi-sensory learning component of video allows folks to pick up and retain new information more easily. Audiences are 10x more likely to engage, share and comment on video content than blogs or social posts. It’s a great way to get people talking about you! Additionally, a sharp video can also boost your email marketing. An Implix email marketing survey found that dropping a video in an introductory email/newsletter increased the click-through rates (number of people who clicked on your video) by 96%. The Forrester Marketing Group research also found that video increases a higher click-through rate in email marketing by 200%!

3.) A VIDEO SAYS 1.8 MILLION WORDS

According to Dr. James McQuivey of Forrester Research, 1.8 million words are equal to the value of a 1-minute video. McQuivey contends that one-minute of video is the equivalent of 3,600 web pages. It would take approximately 150 days of writing to equal the impact of a single minute of video! Seriously, who has that kind of time?

4.) VIDEO CREATES STRONGER EMOTIONAL CONNECTIONS

Video content is, hands down, one of the most powerful ways to make an emotional connection with prospective clients. It offers an assortment of attributes that leave traditional content in the dust. Vocal tone, facial expressions, environment, music, and some exciting graphics, all of which have been proven to have a positive impact on consumer decision-making.

5.) VIDEOS IMPROVE YOUR SEARCH ENGINE OPTIMIZATION

According to Comscore, a site that tracks online engagement, posting a video on your website can increase the chance of a front page Google result by 53 times! From YouTube, Facebook and Sprout to Instagram, Wistia and Hulu, the more places you upload your video, the greater chance your videos have to go viral

So, yeah, there’s a lot of compelling evidence that video is rapidly becoming the preferred form of marketing content and business promotion. The key takeaway from all this research is that video is becoming less of a marketing option and more of a crucial business strategy.

Now, the idea of creating a great video might seem too overwhelming, too time consuming and too expensive, but the truth is, with companies like Media Therapeutics, creating engaging video can be made as easy as writing a blog!