Logo — Media Therapeutics
Logo — Media Therapeutics

CHATTERINGTEETH
3 REASONS WHY COMEDY IS ONE OF THE MOST POPULAR FORMS OF ADVERTISING

 1.)  Funny Videos Are 31% More Likely To Go Viral

Comedy has the potential to pack a viral wallop.  According to the The Harvard
Business Review, funny videos are 31% more likely to go viral. The magic of viral videos is that they are shared, and shared and shared! Not only does this give yours  wide ranging exposure, but studies also suggest that when viewers watch videos shared by others, they are more likely to respond to the content than if they had stumbled upon it themselves! 

2.) Funny Ads Create an Emotional Connection

Senior social media/marketing manager for Cisco Systems, Tim Washer theorizes that ads that make people laugh can create a meaningful, emotional connection between the viewer and the product, service or company. Since humor has the power to entertain, consumers are less likely to feel like they are watching an expensive sales pitch, and are more likely to be open to your messaging. 

3.) Gives Small Business Edge Over the Competition 

A funny video has potential to literally level the playing field.  Since consumers respond to the content of the video and not the size of the company or how much it costs, small those who are willing to use humor, can stand out from the larger, more conservative companies. When comedy is done right, it can maximize the impact of your message, & create not only memorable content but also out-standing brand awareness!