Logo — Media Therapeutics
Logo — Media Therapeutics

HmmmCloudWHAT KIND OF VIDEO IS RIGHT FOR YOU? 

Okay, so you know you need a video, but have no idea what kind of video is right for you. Finding the style of video that caters to your business needs is one of the first steps in the production process. Here is an overview of the most popular videos styles on the Internet today.

EXPLAINER VIDEO

The explainer video is short, entertaining, and informative. It lasts 2-3 minutes, is light and fun and its main purpose is to explain what your business, company or product does in a super-quick way. Explainer videos are usually delivered straight to camera, and are one of the most popular and effective types of videos.

COMMERCIALS/PROMOS - LIVE ACTION

Live action allows you to tell your story by using non-animated characters, narrative (scripted) scenes, or simulated situations. This is a great way to show technique, tools and various modalities without compromising client confidentiality. 

 THE DEMONSTRATION VIDEO

A live demonstration of the services or products you offer gives the viewer a reassuringly clear idea of what they will experience or receive along with all of the steps involved. It can include anything from a short, concise demonstration of what you do, to a full step-by-step tutorial series.

LIVE  EVENT VIDEO

This video takes footage and video clips from your live events and edits them together to capture the bullet points and highlights. Add some original music, and motion graphics to create a “sizzle” video to promote your services, your next event, or upcoming training opportunities.

 THE TALKING HEAD VIDEO

Talking head videos generally involve one person delivering information directly to the camera. This video format is a great way to introduce yourself and welcome visitors to your website, and the perfect choice for sharing your style, approach and services with your prospective clients.

VIDEO TESTIMONIALS

Nothing is more powerful than testimonial videos!  They are real people sharing real thoughts about your product, business or services. Essentially they are the social evidence of who you are and what you do.

         

CORPORATE/EDUCATIONAL - MICRO DOCS

This video is a platform for you to demonstrate your skills, style, and expertise in a documentary-style film. It can include customer testimonials, live demos, industry experts and short scripted scenes.

THE VIDEO TIPS SERIES

 This series offers tips, tools and techniques. It is a great way to establish yourself as an “expert,” boost your social media presence and improve your site’s Search Engine Optimization (SEO). You can roll them out one by one then post and/or sell the whole series on your website.

THE INTERVIEW

Take the talking head video one step further by tossing another head into the scene. The interview video showcases two people talking to each other or to the camera or “news-style” with one person off-camera asking questions and the other on camera providing all the exciting answers.

EDUCATIONAL WEBINAR

The recorded webinar is often used for video sales and distribution. You can add a 30-60 second “teaser” to your video package that you can post to your website, YouTube, Facebook, or Twitter account with a link to where they can buy or download the full webinar.

ANIMATION 

 This style of video communicates your story, your business, brand, concepts and ideas through the use of original animation or motion graphics that are visually engaging and entertaining. It is a unique way of explaining your message, goals and objectives.

 VIDEO EMAIL (V-MAIL)

Dropping a short, snappy video into an email is a great way to connect with colleagues, perspective clients or folks from your database or mailing list. The personal touch of your video offers a powerful way to stand out from the daily onslaught of traditional email.